We are running two poster campaigns at present as part of our Racecourse Marketing Support for specific meetings.Dundalk and Listowel Racecourses were ideal candidates for this type of campaign with long lead-in times which would benefit from extended exposure in their catchment areas. We looked at the databases for greyhound customers at Dundalk and our own racing database for Listowel to concentrate the campaign in areas where the existing customer base lives .The posters are part of a campaign featuring PR activity, Radio advertising, Promotions and Direct Marketing activity, in varying degrees, for each racecourse.
DUNDALK POSTER
First up was the Dundalk poster ' Its a Breakthrough ' to announce the opening of Ireland's first all-weather track. The sunshine through the rainclouds has more resonance than usual this 'Summer'. This is a ticket only meeting which has sold out already. Dundalk are still inundated(!) with calls for tickets and are taking the opportunity to build a customer base for the first evening meetings on September 27th and 28th.
The design incorporates the sponsor's logo , which was an important part of the overall sponsorship deal for them, and HRI's logo, which reflects our significant involvement with, and support for, this new venture.
( Picture left shows bus shelter 6 sheet execution )
It will be interesting to see if they sell out those evening meetings as well and whether substantial advance ticket sales will become the norm for Dundalk - which will give them another layer of weather-proofing . The posters are concentrated around the urban centres between Newry and North Dublin. The second burst of this campaign - ' Dark Horses' will be a poster for the first night -time races which we will post to this blog at the time.
LISTOWEL POSTER
The Listowel poster - 'Listowel - Serious Fun,Serious Racing' says it like it is. The picture shows an actual site posting in the Dublin area.We used an illustration in this instance to capture the Festival feeling and gain 'stand out' for the poster. The initial poster cycle was timed for Galway Race Week and the Dublin Horse show with a selection of sites in each area. The second cycle will cover the South West in a September campaign. There is a large format goracing.ie logo to direct traffic to our site .
Keep your eyes peeled for sites around the country and let us know if there are any damaged or badly posted cases to be dealt with
