The latest poster for Dundalk sells night-time racing with an eye-catching visual and copy line - 'No More Dark Horses'. The first two evenings on Sept 27th and 28th are ticket-only following the sell-out the opening day on Sun 26th August
This campaign includes a 6 sheet execution (left) and a 48 sheet poster (below-click to view large format )- both posters are concentrated in urban centres from Newry to North Dublin.This covers two 'cycles' running from Sept 10th to the 1st October
Press coverage of the opening day at Dundalk was overwhelmingly positive and it will be interesting to see how far the momentum will carry. The facilities are among the best in racing anywhere but the task now is to devise a longer-term marketing communications strategy to keep the demand going through the winter months.
Images from the opening day :
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