"..identifying, understanding, collaboratively creating and meeting a segment of human and social needs, wants, desires & wishes digitally"*
Currently there is an online global population of about 1.2 billion - projected to grow to 1.8 billion by 2010. (It's also an interesting fact that there are 70 million blogs on the internet - that's in just four years, with 120,000 blogs being added each day!). There's obviously a huge audience out there, but how do you get your message across? How do you get your website noticed online?
Alot of the Conference seemed to focus on Search Engine Optimisation, using the correct keywords and including them in the text & metadata of your site - so when someone searches for a service/product that you're offering your website comes up in the listing.
70% of internet users use Google as their main search engine. Google offer a service of "Ad words" which more or less have the aim of improving your search rating by providing sponsored links when key words are searched - though the ratio on click throughs on these links is 6:1 as compared to organic (non-sponsored) links which appear on the left hand side of the screen. It's every company's dream to be top of the organic results on the left hand side of the screen. So I did a test: I googled horse racing and this is what came up....
Other ways to improve your search engine "friendliness" included using Blogs - which should be rich in keywords and provide numerous links to your website. You can also include yourself in directories such as browseireland.com or the online Independent Directory to increase your search listings - as these are generally regional, they may be a valid option for individual racecourse sites.*Adapted from Philip Kotler's original definition of marketing
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