WELL ..... the Bank of Ireland reports today ( Irish Times July 17th ) that their survey of 600 22-28 year olds shows that they are self-reliant savers after all - putting an average €200 pm into savings . If they have mortgages they are spending €900 pm on that although most wait till 31 to buy first time.
They still BET however - with men spending €110 pm and women just €26 - the rest goes on clothes,toiletries,hair and beauty. What does the Tote make of that I wonder ?
questions arising :
Should we target MALE 20 somethings more than, or instead of, all 20 somethings?
Should the betting experience of a day at the races be more to the fore in our advertising?
next .... Bank of Ireland advice week for 20-somethings July 23 - 27
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Today (July 19th ) we read in the Racing Post ( David Ashforth ) that the new high street betting exchange shops in England are attracting young punters . One 19 year old is quoted as a winner of over £100,000 mainly by backing horses in running. A 23 year old gave up work to bet full time in the exchanges , earning 'three times ' his old salary.
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